![]() ![]() But as townspeople juggle one moral conundrum after another, the film’s treatment of rural Midwest America with regards to its cultural artifacts, race, and mountains (?) is so bafflingly incoherent it almost torpedoes what is otherwise an intriguing, stunningly well-acted movie about inherited trauma and a mother’s frayed ends of grief. An inconsolable mother (Frances McDormand) takes out an ad across three billboards on the outskirts of a small, fictional town as a method of shaming the police department for not yet solving the gruesome rape and murder of her daughter. The latest movie from British writer and director Martin McDonagh, the much fêted and criticized Three Billboards Outside Ebbing, Missouri, is the odd film that invites context collapse throughout. And so now, unlucky for you, thousands of strangers believe you’re the person who thinks white genocide is the one true way. After this context collapse, it’s nearly impossible to try to reapply the original meaning you’re trying to put the toothpaste back in the tube. ![]() Somehow, it leaves your circle and is presented to a wider audience as a sincere opinion without the context of mitigated irony. The sweaty nightmare of the modern internet user is something called “context collapse.” It’s a phenomenon unique to social media where, say, you do a post like “White genocide is good” for your friends. Is a series about people who fascinate us, for better or worse.
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